Top 5 Delivered Meal Kits and Specialty Foods Apps Performances in Belgium Q2 2022

The performance of the top 5 delivered meal kits and specialty foods applications on a unified platform in Belgium during Q2 2022 exhibited a range of trends in terms of weekly downloads and active users. Below is a detailed look at each app's performance.

Meal Kit Delivery by HelloFresh saw consistent weekly downloads, starting at around 2K and peaking at 2.2K in early June. Weekly active users fluctuated, beginning at approximately 69K at the start of the quarter, dipping to around 54K towards the end of May, and closing the quarter at roughly 57K.

Buy the Right Wine by Vivino experienced steady weekly downloads, ranging from 1.5K to 2.1K, with a notable increase in mid-May. Active users showed a peak of around 21.6K in mid-April, with a slight decline to approximately 17K by the end of June. Weekly revenue remained modest, peaking at $15 in the last week of March.

Martha & Marley Spoon had a stable download trend, starting at 152 and reaching a high of 196 in early June. Active users hovered around 700 throughout the quarter, indicating consistent engagement levels.

CrowdFarming showed a notable increase in weekly downloads, with a peak of 160 in late April. However, there was a significant drop towards the end of the quarter, with downloads falling to 13 by late June.

My Food Bag had relatively lower weekly downloads, starting at 8 and peaking at 61 in early June. Despite the low numbers, the app showed a gradual increase in user acquisition towards the end of the quarter.

These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower's platform.